Regulatory Compliance:

• Ensure that all marketing activities comply with the relevant regulations and guidelines set by the Department of Health in Hong Kong. This includes obtaining necessary approvals for advertising and promotional materials.

Product Registration:

• Before marketing a medical product in Hong Kong, it must undergo registration with the Department of Health. The registration process involves submitting comprehensive documentation, including product details, manufacturing information, and evidence of safety and efficacy.

Advertising Approval:

• Obtain approval for any marketing materials, including advertisements, brochures, and promotional campaigns, from the Pharmacy and Poisons Board. The content should be accurate, balanced, and not misleading.

Educational Programs:

• Develop educational programs to inform healthcare professionals, as well as the general public, about the benefits and proper use of the medical product. These programs should be in line with regulatory requirements.

Digital Marketing:

• Leverage digital platforms for marketing, including websites, social media, and online campaigns. However, be mindful of regulations surrounding online promotion and ensure that digital marketing materials are compliant with guidelines.

Market Research:

• Conduct market research to understand the needs, preferences, and behaviors of healthcare professionals and consumers. This information can help tailor marketing strategies effectively.

Sponsorship and Partnerships:

• Explore sponsorship opportunities or partnerships with healthcare organizations, conferences, or community events to increase visibility and credibility.